What does it mean that the message that I'm sending to you today is coming in the form of a podcast? What does it do to the message and to the audience of people who decide to listen to podcasts more broadly? In today's episode, we're going to talk a little bit about how the medium of your messages matters. My name is Jonathan Cottrell. You're listening to Developer Tea. My goal on the show is to help driven developers like you find clarity, perspective, and purpose in their careers. Every message that you send from you to another person is carried through a medium. Sometimes that medium is a face-to-face conversation. We have a kind of a raw medium of light and sound, sound waves emanating from another person. Sometimes that medium is moderated by some intermediary. For example, you may still have those light waves and sound waves, but they're traveling through. A Zoom call. Or perhaps the medium itself is a drastically different representation of the message. Written letters or Slack. All of these media are not transparent. In the mid-20th century, Marshall McLuhan drove this point home. He said that, The medium is the message. His point, as he details in lectures that you can find online, we'll try to include those in the show notes. His point was, essentially, that the effect of the medium outweighs the minor effect of whatever the content of your message is. And he was particularly interested in stuff. He said, I'm studying this on a grand scale. The effect of having broad access to, for example, television, broadcast television, that the effect of that was going to be much more pronounced, much more important than whatever the content is that's showing on TV. And McLuhan's words were well before the internet. McLuhan's words were, Well before personalization of media and before, really before video games had a chance to affect our society, our culture. But we can hazard a guess that his opinions would only be even more so applied to newer media that we experience. And whether you agree with this philosophy from McLuhan, or if you have a different take, we can at least inspect some of the implications this would have on our messages in our day to day lives, specifically within our work context. We'll talk about that right after we talk about today's sponsor. Developer Tea is proudly sponsored by Doppler. The scary days of configuring, managing and sharing secrets across different teams and clouds are over. Introducing Doppler, the first universal secrets platform that enables developers to automate the pain away of managing secrets and environment files. Doppler is your team's central source of truth for secrets and app config across all environments and clouds. Whether your secrets are in Docker, AWS, Vercel, serverless or anywhere else, Doppler works. Where you work. And as your stack evolves, Doppler remains simple. More than 11,000 customers across all company sizes from startups to enterprises use Doppler to keep their secrets and app configuration in sync across devices, environments and team members. Say goodbye to in files and set up Doppler for your team in less than four minutes. Head over to Doppler.com slash L slash developer tea. That's Doppler. D-O-P-P-L-E-T-E-R. Dot com slash the letter L slash developer team. Thanks again to Doppler for sponsoring today's episode of developer team. We're exploring the idea that Marshall McLuhan and many others after him put forth that the importance of the medium. Often can outweigh the impact of the message. In other words, the societal or cultural importance of a broad adoption of a form of media. In the case of McLuhan, the listening to of the radio or the watching of television by a large number of people in a given society. Has a larger impact than any given message that is portrayed through that media. And we can apply this kind of thinking to our workplaces. What kinds of effects, what kinds of implications are there to your entire company, your team, your sub organization, your department, whatever that group is, their adoption of a given type of medium. I want to be clear about my goal. My goal for this episode, your takeaway shouldn't be that the tools that you pick are going to determine your culture. Or that the tools, the media that you use for transferring messages is a painstaking and overly important process. Or that even it will overshadow the messages that you're sending. For example, if you're using Slack. Or if you're. Using an email. For a given communication. For a given message. Those are probably not going to have a major difference. But. It should be noted. That as you adopt tooling. As you adopt, not just tooling, but as you adopt various media that your teams use. That you use with other people that you're working with. That you use with your clients. That there is an effect. A simple example. Of this. Was studied. This past year. And it was coined. Zoom fatigue. Now zoom fatigue. Occurs. Essentially when someone is on a zoom call. For a long enough period of time. And it specifically is worse. If your camera is on. This fatigue occurs. Whether the meeting went well. Or not. And so. Some. Mechanism that is. Completely ignorant. Of the content of that meeting. Is causing. Fatigue. Now that's not to say that the content wouldn't increase or decrease that sense of fatigue. But there is something that's happening as a result. Of the medium itself. If for example you were to use zoom. Without seeing your own face. This had a moderating effect. To that. Fatigue. It may have. Little to no effect. The content of the message. Of the goal of this episode is also not to necessarily rank. You know which. Types of media. Are better than others. Because. We probably couldn't do that. We don't have enough information. To do that. It's not to. You know. Implore you to use one kind of medium over another. Instead. My hope is that you will. Begin to be. Thoughtful. About the media that you're using. Consider whether. A. Given medium. Is causing an effect that is. Deleterious. To your team. It's causing a negative effect. Or. On the flip side. Whether a given medium might be causing a positive effect for your team. And you might want to double down on using that. Ultimately. Remaining ignorant. Of the fact that. The medium itself has an effect on our messaging. Or has an effect. On our culture. On. How we communicate with one another. If we remain ignorant of that fact. Then. We'll make uninformed decisions. And miss out. On opportunities. To take advantage of the media that we use. Thanks so much for listening to this episode. This slightly more philosophical episode. A media theory episode. Of developer tea. This show. Talks about this kind of stuff. Sometimes. We need to open up the conversation a little bit. To more theoretical. Discussions. That have very practical implications. Into how you're doing work. On a day to day basis. So. I hope that the practical takeaways here are clear. That your media. Actually does matter. Your choice of tools. Your choice of platforms. Your choice of. You know. The way that you're. Communicating. The kinds of messages. And the platforms that those. Types of messages are on. All of that matters. It has an effect. On you. And the people you work with. Thanks so much for listening to this episode. Thank you again to today's sponsor. Doppler. If you want to fix your environment secret. Woes. All of those. Difficult to solve. Problems. Of sharing secrets. In the right environments. To the right people. Doppler has you covered. Head over to. Doppler.com. That's D O P P L E R. Dot com slash. L. The letter L. Slash developer T. Thanks so much for listening to this episode. If you enjoyed this discussion. Then you'll probably enjoy. Uh, listening to more of the show. So go ahead and subscribe, but also. Uh, the discussions that we have. Over in the developer T discord. You can join that for free. I had into developer t.com slash discord. Thanks so much for listening. Until next time. Enjoy your tea. See you soon. See you soon. See you soon.