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Von Restorff Isolation Effect and a Backfiring of Process

Published 2/25/2024

The Von Restorff effect says we remember things that stand out. This is probably mostly intuitive - "that stood out to me" is a common colloquialism. But what isn't intuitive is the implied downside of uniformity, which is often the product of process.

In other words, if your process creates perfect uniformity, elevating any one thing, say, in priority, is going to be exceedingly difficult.

Additionally, if your "escalation" process is overused, it will once again violate the point of the escalation in the first place. "If everything is urgent, nothing is urgent."

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