Idea Portfolio
Published 7/31/2017
In today's episode, we talk about building and managing an idea portfolio in your organization.
Today's episode is sponsored by Flywheel Local.
Stop debugging local environments and spend more time designing, developing, and launching WordPress sites with Local by Flywheel. Head over to local.getflywheel.com to download Local for free today!
Transcript (Generated by OpenAI Whisper)
How many great ideas have you had that have basically just gone nowhere? And how many of them could have gone somewhere? I know I have this experience many times personally, where I feel like I see my ideas being implemented by other people successfully. And it's really frustrating to see somebody else do something that I thought I should do, or I thought the organization that I was working with should do, but we just decided not to. We've talked about avoiding, I told you so, right? This is something that we definitely want to avoid because it throws people off. You can go listen to that episode. But in today's episode, we're going to be talking about idea portfolios, managing your idea portfolio. And if that's not a term that you've heard, then you're probably not alone in listening to this podcast. This is something that, as far as I know, I created this term. I'm sure if you Google it, somebody else has said those two words together before. But we're going to discuss how you can manage multiple ideas from multiple people in an organization setting in today's episode. My name is Jonathan Cottrell. You're listening to Developer Tea. My goal on this show is to help you become a better developer. There's so many ways that you can become a better developer. And this show is only one. Sliced. Of that big pie. So many puzzle pieces that have to come together for you to have a good career as a software developer. And my hope is to point you towards some of those things. And in today's episode, we're going to be talking about an idea that kind of goes beyond just developers, as many ideas on the show do. And it really talks about organizational management and managing the various assets that you have that are intangible in an organization. And when I say an intangible asset, there's tons of intangible assets, especially software companies are dealing with. But this concept that we're talking about today is perhaps the most intangible asset that you can have at your company. So we're talking about idea portfolios. We've discussed skill portfolios in the past. You probably want to dig back through and find some of the things that you can do. You probably want to dig back through and find some of the things that you can do. And some of that discussion in past episodes, we talked about stacking skills, for example. We talked about treating your skills like a wise investor would treat stocks. And that's where we get that word portfolio from, a stock portfolio and having a skill portfolio. And in today's episode, an idea portfolio. And avoiding the temptation to learn just a little bit of everything. That was something that we talked about with skill portfolios. The idea that you want to put just enough effort in that you haveijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijijij inside of this bigger concept of idea portfolios. So again, it may be valuable for you to go back and listen to some of those skill, what should I learn? Those are the kinds of questions where we talk about skill portfolios. But ideas are important, right? This is a very contentious subject, especially in today's world of software development where an idea seems to be a dime a dozen. But ideas are important. Here's the caveat. They are not valuable on their own. I know somebody is listening to this and you're rejecting this idea already, but they are not valuable on their own. And this is kind of a fundamental truth that I want you to grab a hold of for the remainder of the episode. And before we move too much further, I want to kind of give a quick definition of what an idea is for the sake of today's episode. An idea is an opinion about what could be done for some positive benefit or gain. Okay? An idea is some opinion about what could be done for some positive benefit or gain. And there's many types of positive benefits, many types of gains. We aren't just talking about ideas that generate money, right? Of course, this is a primary concern for businesses, but that's not the only types of ideas that we have to manage in an organization. This might be a product, but it might also be a procedure. It might be a tradition. It could be a strategic decision. It could be a decision or some kind of investment, some kind of buying decision, like adopting a new learning initiative or changing a policy. It could be hiring a new employee. It could even be a new perspective on how to define the values or the purpose of a given group of people. Maybe you have an idea of how your organization can change holistically, right? There are many different types of ideas, scale of ideas, and they come in, very different shapes, sizes, different times, different ways that people have ideas, different ways that people express them. So it is a very wide concept, but I want to kind of give you those guide rails, this opinion about what could be done for some positive benefit or gain. This is very, hopefully, a functional definition for the sake of the episode. So again, I don't mean strictly in a monetary sense. Ideas are not valuable, even to the person who has them, unless they can then do something with the idea. Okay, and I'm being very liberal when I say do something. Sometimes doing something means simply talking about that idea. And that idea may then realize its full potential, its full value. So what do you do with an idea is absolutely how the idea becomes a realized and valuable asset. Ideas are not always something that you have to build. To find value in though, right? This is a common misconception because we hear this concept very often that ideas are not really valuable unless you do something with them, right? That is true, but doing something with them, very often people misconstrue or misunderstand what that means. Sometimes an idea is simply valuable enough to get you to the next idea. So I don't want you to discount the value, for example, of very far out ideas, very imaginative and seemingly impossible ideas. These are things that are important. They're valuable as long as they are acted on. And again, acted on quite simply means you do something with it. You could be talking about it or you could actually go through with that idea and implement something, do a much more functional acting on that idea. So I want to use a metaphor and hopefully this is something that you can use. This is useful for understanding how ideas can work for you. I want to use a physics metaphor. You can think of ideas as having potential energy, right? In physics, the idea of potential energy is simple. If you have an object, let's say on a shelf, that object could fall from that shelf. The height is representative of that potential energy. An idea is like that object on a shelf. A lot of potential energy can be balanced out of that shelf. It's owned up inside of an idea. But until it is converted from potential into kinetic energy, it is somewhat useless, right? I love this metaphor because the most common signal of kinetic energy is motion. And motion is a good metaphor for action, isn't it? So let's start thinking of our ideas as having that potential energy, but we need to unlock that potential energy through some kind of action. And ideas, are unfortunately often mishandled within organizations, right? And there's a variety of reasons for this. Probably the most common reason, though, is that a person may feel very personally connected to the idea, right? So this is kind of element number one in the reason why ideas are mishandled, is that people feel very connected to them, to their ideas. And secondly, the organization has not invested time or energy into creating a structure to handle those ideas. So these two elements, when you mix them, are really corrosive. They're really bad. And the reason for that is because I can have perhaps a really good idea or even a really bad idea, and I get very emotionally connected to this idea, and I present it to my friends, my coworkers, my boss, and I expect that they will capture that same appreciation, that same emotion, and that we're suddenly going to, you know, adopt this idea wholesale, and we're going to, change the entire direction of the company. And the reality is very often quite different from this, right? Because everyone has ideas, and if we took everybody's ideas and implemented every single one of them, then our organizations would be kind of floundering. They'd be running in circles because one idea may be in complete opposition to the next idea. So what often happens is the good ideas often go unnoticed. They often go forgotten, right? And sometimes the position that a person is in, let's say a person has a lot of authority in an organization, sometimes their lesser ideas, quite realistically, bad ideas that leadership has, sometimes those ideas make it through that funnel, through the decision process, a little bit easier than perhaps a good idea from someone who doesn't have as much authority, right? Now, this isn't calling on everyone, to start saying that your boss's ideas are terrible and that your ideas are better and that they should just listen to you and do what you say. That's absolutely inappropriate. Your boss has just as much capacity as you do to create, to have good ideas, to have novel and interesting ideas that are productive. And both of you have a high propensity for ideas that are absolutely terrible, right? This is actually a reality that we need to grab a hold of as well. Perhaps the second, the second fact that I want you to walk away with is that a lot of ideas are really quite bad. And we're gonna talk a little bit more about that in just a minute. We're gonna talk about how to develop an idea portfolio strategy right after we talk about today's fantastic sponsor, Flywheel Local. Local is a completely free local WordPress development application. I've been building Whiteboard's new site using Local on my computer. It's an incredibly fast application with isolated sites that are powered by Docker. This simple fact makes them very flexible. You can have different versions of Apache or Nginx or PHP or MySQL based on whatever site it is that you're working on. Each of those sites can have their own versions of those things without having to, you know, screw up your native local environment. Flywheel is using these virtual machines through Docker. So it's a really powerful workflow. Of course, if you haven't seen Local, it's an absolutely beautiful application. Flywheel has spent some time making Local look good, and this is something that I can appreciate, and hopefully you can, too. Local is not ugly like some other alternative options that you may have seen in the past. It is actually an attractive application to keep open on your computer. If you're gonna have to look at something all day long, it might as well look good, right? So Local has some attractive interface elements that you can use on a daily basis and the live links feature allows you to create shareable URLs, URLs to show off your local sites to clients. This is such a simple feature, but such a powerful feature as well. And the blueprints feature, this allows you to save site templates to use again in the future. And this speeds up your workflow. Perhaps you have your own specific set of tools and you want to save that set of tools as a blueprint. You can do that with local. And Flywheel is working on Local Pro, which is a premium version with even more great features. You can go and download it and get started totally for free, by the way. At local.getflywheel.com. Go and check out local.getflywheel.com. Thank you so much to Flywheel and to Local for sponsoring today's episode of Developer Tea. So we're talking about building an idea portfolio, strategy for building an idea portfolio. This is kind of an ethereal concept until you make it really tangible, right? And that really is the whole point of this, to create a tangible way of dealing with these highly intangible assets. And the reality is the greatest asset that any organization has is the minds of the individuals working for that organization. We say that again, because this is often confused. The greatest asset any organization has is the minds of the individuals working for that organization. Any other assets that the organization has is subject to those people. It is subject to those minds. Ideas are the direct product of the individual experience. Each person has. Therefore, ideas are kind of a derivative of the greatest asset, the minds of the individuals that any organization has. Let me say that one more time. Ideas are generated for organizations and they're incredibly valuable, perhaps the most valuable asset that an organization can have. As long as, once again, going back to our physics metaphor, as long as we act on those ideas. So I want you to create an idea portfolio in your organization. You're going to create an idea portfolio in your organization. You're going to create an idea And there's a few tips that I want you to take as you do this. Number one, understand that for every idea that fits, there's probably a thousand ideas that won't. Now you'll notice that I said every idea that fits, not every good idea, right? There's far more good ideas than there are ideas that will actually fit your organization. There's a lot of good ideas. There's tons of bad ideas. And there's a very small, small number of ideas. That are both good and they fit your organization, right? So that's kind of point number two. Not every good idea is good for your organization. You have to understand that good may be a relative concept, right? That just because, let's say for example, you want to get into an area of technology that is growing rapidly. Well, just because that area of technology is growing rapidly doesn't mean necessarily that your organization needs to adopt or jump onto that growth platform. So that's kind of point number two. Not every good idea is good for your organization. There may be other options for your organization to be able to grow that are not including that particular technology. So understand that for every idea that fits, there are a thousand ideas that won't. And not every good idea is good for your organization. And if you create a funnel that lets more ideas through than not, that's a bad sign. That's probably not a strict enough funnel. Now, the next thing I want you to do, once you've recognized this reality, that not every good idea is going to fit your organization, I want you to also create an official delineation of what an idea is, right? This is very different from the common definition that you or I use, but create an official delineation between what is simply a thought and what is considered an idea. This is a very important concept here. People have thoughts every single day. And if you're a person who's a thought, you're a thought. You're a thought. And we can't allow ourselves to think that a simple thought, a fleeting thought, is actually an idea just on its face, that it's good enough to be considered an idea on its own. And this will be very different for every organization. But an idea might contain, for example, how the idea might fit into the organization's personnel structure. Or maybe it will contain some kind of financial projection, some kind of, a description of the costs versus the gains that may be incurred. It depends on your organization's preferences for how you would consider an idea to be worth talking about or not. And that's really what we're saying here, is that if you have a bunch of ideas, if you have a deluge of simply just thoughts, a fleeting thought that isn't really fleshed out, then you're not going to have a lot of quality in the organization. And that's really what we're saying here. And that's really what we're saying here. And that's really what we're saying here. And that's even at the very top level, right? There needs to be some kind of minimum viable thought, right? That's the definition that we're talking about here. A minimum viable thought or collection of thoughts, a little bit of work, a little bit of investment, rather than a fleeting thought. So you may want to encourage someone to do a little bit of brainstorming on their thought before they kind of add it to the official pile. And that's the next piece that we're going to talk about today. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started. So let's get started.